Media Production video: Professor Green Goodnight

This is the song we have chosen for our music video. We chose this song primarily because it was produced by a hip-hop artist that we were all accustomed to and because this song suits the urban environment in which we will be filming. In an attempt to make this music video as realistic as possible we want to stick with a British hip-hop artist rather than American or international artist. It seems fairly obvious that Jay Z won't be flying out to Moss Side to film his next hit video, however in the 'ghetto' of Manchester is exactly where a UK hip-hop/grime artist might choose shoot their videos. A non-British song wouldn't work with our surroundings and this is one for the main reasons for electing this particular song.

Currently, no music video has been created to go along with this song which can be seen in positive and negative ways. It means we have no direct inspiration which would have been very useful due to how personal this song is to Professor Green. This song discusses his life growing up and the deaths of two key people later on. Had he produced a video for this song you could be forgiven for thinking that a great deal of effort would be put in as the account given is so close to his heart. Then again maybe he felt unable to produce a video good enough to give justice to the emotional issues dealt with in the song. The fact that no official video exists isn't necessarily a negative though as it means we have no restrictions and are free to produce something that will be completely original for this song. One of the main focuses of our piece will be trying to capture the 'urban' style of Manchester as the lyrics of this song paint a very 'urban' picture.

One of the worrying features of this song is the length which, for a hip-hop/grime song is a quite incredible 4.41secs. We are more than prepared to take this challenging song on and if needs be we may shorten our video down so that it doesn't 'drag on'.

The target audience for our video will be aged around 15-25. The hip-hop/grime genre isn't generally enjoyed by peoples who surpass the age of 25, not that this can't happen, but we're just being realistic with our calculations. This video is also going to be mainly targeted at young people in the city rather than young people in the hills of Derbyshire. The hip-hop/grime genre originated in the cities and that's where it is still prosperous today which is why we expect the main audience for this video to reside there.