Evaluation Q.3. What have you learned from your audience feedback?

To gauge what the audience thought about our video we ran some simple questionnaires and some online surveys. Firstly we ran an online survey using SurveyMonkey.com which has allowed us to see what people think about our digipack and music video. The way we did this was by making an online account on this website, then creating a small survey (as if it was to long people may be put off completing it) and then emailing the link of the survey to a number of people. In total thirteen people replied to the email and completed the survey and these are the results:

1) How professional do you think our video was?

This question received very positive feedback with every responce voting the video either 'very professional' or 'quite professional'. However, in terms of trying to find out how we could have improved the video so we would have received a vote of 100% 'very professional', this question was quite limiting. So, we also asked a few people about their specific thoughts after watching the video. The results are shown below:

What do you really like about our video?

• Person 1) I liked the variety of locations used and the switching between the studio shots and the outside shots.
• Person 2) The lip syncing is good and the singer wheres a variety of different clothing which makes it more realistic.
• Person 3) I think the video really fits well with the song, that's what i like most.

What do you think could have been improved?

• Person 1) To fit the grime genre it should have less transitions between shots.
• Person 2) It needs more close-ups.
• Person 3) I also think there should be more close-ups

2) How attractive do you find the CD cover?
The response to this question was still positive but less so than question one. Only seven people deemed it to look 'very attractive' where as nine people had given the top response in the previous question. Some people may have been misled by this question though as it fails to state that a response is wanted for the whole four panel CD case. Instead it just asks for a response for the the 'CD Cover' which is why we've carried out a more detailed questionnaire with the results given below.

Does this four panel CD case work as one whole product? Give reasons

• Person 1) It looks good but I think there needs to be more consistency with the colouring of each panel.
• Person 2) I like the theme of it, and the pictures on each of the panels work well seperately but as a whole i think the product would work better if they had similar colours.
• Person 3) I really like the design and i think the fact all the sides are coloured differently makes it look original which is really cool.

3) How effective is the magazine advert in making you want to buy the record?


Of the three questions this one was least well received and the magazine advert was actually given a negative vote. Because of this we had to try and find out in more detail why people didn't favour it.




What do you think needs to be improved about the magazine advert?

• Person 1) Well personally i really like the advert, i think it looks convincing and it could definately persuade me into buying the CD.
• Person 2) I would switch where it says the dates its out and Professor Green's name
• Person 3) I don't know i think it looks good already.

So what we have learned from our audience feed back is that the product as a whole has been really well received. In particular, the video was given great praise but it seems one thing that needs to be changed is the amount of transitions between shots. The audience obviously think that in order to agree with the genre of grime this video needs more cuts rather than dissolves. Apart from that though we were pleased with the feed back for the video itself.

As for the CD we were a little bit more disappointed with the results of the questionnaire and the survey. One thing that has been raised through our questions is the fact that the colour theme doesn't seem to fit with most people. They think a CD case should have the same colour theme throughout. However, we believe the theme still works as we were not attempting to created a four panels that had the same theme. Instead, the front and inside left panel are both back and white and the inside right and back panel of the CD case have a similar effect which had turned them both orange. This was a deliberate plan from the beginning of production and we've decided to stick with it despite the results we have received.

As for the magazine advert we made a few changes after this questionnaire but we really quite fond of the design and we're confident it can still reach a good grade.